Andrea Argudo |
Product Manager – FinTech & Web3
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I help exchanges and digital asset platforms increase revenue, grow users, and improve retention delivering trusted products worldwide.
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My mission is to make financial freedom accessible at scale — turning complex systems into simple, trusted products that empower users worldwide.
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Strategy → I define vision & roadmaps tied to market opportunities.
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Execution → I Lead discovery, delivery & iteration with cross-functional teams.
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Impact → DeFi exchanges regulated in Europe, Bitcoin custody at scale, 14+ exchange integrations, +10% retention, +18% sign-ups.
My product thinking approach from ideation to execution
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MONEY, USERS AND TRUST
Pirate metrics
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Acquisition: +15% new users after improving onboarding and launching ETF flows
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Activation: +12% with AI-based portfolio suggestions and UX upgrades
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Retention: +10% thanks to personalized recurring investment features
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Revenue: +12% ROI from optimized strategies and user-driven automation
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Referral: +8% from improved loyalty flows and post-investment experience
Financial impact
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+12% ROI in digital investment products
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+10% ROI in custody & liquidity via efficient capital flows
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–15% AWS costs on liquidity infra
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–10% time-to-market for regulated products
Operational
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Aligned 30+ stakeholders on strategic roadmap
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Integrated 10+ external APIs with exchanges and providers
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–20% ops costs via microservices and event-driven architecture
User impact
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+12% product usage with improved investment flows
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–25% support tickets after crypto withdrawal UX redesign
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–30% time reduction in onboarding (from 10 to 7 minutes)
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NPS doubled (from 12 to 24) after redesigning investment panel
Trust & infra
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5M+ assets secured with 99.96% uptime
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0 critical incidents in custody or liquidity
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3 blockchains integrated for asset tokenization and market access
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–40% API latency (from 200ms to 120ms)
PORTFOLIO
I specialize in accelerating releases, reducing costs, and turning complex or declining products into scalable, revenue-generating solutions.
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HOW I WORK IN B2B
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I work hand by hand in collaboration building products using agile with: Business + UX + Technology
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Prioritization under pressure: a real product challenge.
"After identifying that the 5 key initiatives were aligned with the business and user needs, I found that 4 of them were critical with the same score. Two of these initiatives had a direct impact on clients and SLA, while the other two affected operational metrics and infrastructure. Since the team only had capacity for 3 initiatives in the sprint, I prioritized the 2 related to clients and SLA and chose one operational initiative with the greatest immediate impact. This prioritization was clearly communicated to stakeholders, helping align expectations and ensure the most critical initiatives were tackled first."
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In moments like this, product isn’t about doing everything — it’s about choosing what matters most.
MORE EXPERIENCE MORE REVENUE ACHIEVED
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PRODUCT APPROACH
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Focus on impact: I solve real user problems and prioritize what drives revenue, retention, and scalability.
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Collaborative by design: I align business, tech, and UX from day one to ensure speed and feasibility.
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Data-driven decisions: I define success metrics, validate solutions fast, and iterate based on evidence.
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End-to-end ownership: From vision to delivery, I turn complex challenges into simple, trusted products.